IHOb

Yes, I'm partially complicit in IHOb: the temporary letter flip that momentarily captivated a nation. And also kinda angered it.

The internet lost its mind for a few weeks. Here are a handful of my favorite reactions…from celebrities and other brands alike.

Awards/Recognition:

Cannes / Silver / PR Retail / IHOb 


Cannes / Silver / User Engagement / IHOb


Cannes / Shortlist / Media Use of Stunts / IHOb

One Show / Silver / Social Engagement / IHOb


One Show / Silver / Single Social Post / IHOb


One Show / Bronze / Events & Experiential / IHOb


One Show / Merit / Integrated PR Campaign / IHOb

D&AD / Wood Pencil / Integrated: Earned Media / IHOb


D&AD / Wood Pencil / PR: Product Launch / IHOb


D&AD / Shortlist / Use of Social Media / IHOb

Clio / Bronze / Social Media / IHOb

Effie / Gold / Carpe Diem - Services / IHOb


Effie / Gold / Restaurants / IHOb

AdAge-Creativity Awards / Tiny But Mighty / IHOb

Made with Conner Tobiason, Matt Ian, Scott Bell, Dan Kelly, Todd Rone Parker, Nicholas Bauman, Christian Chico, Nate Moore

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